Trademark in Brazil: For Chinese Companies
We have worked with Chinese companies and IP professionals since 2001. Brazil is now the main destination for Chinese international trademark filings — and we handle everything local.
China’s Rapid Growth in Brazil
Chinese trademark filings in Brazil have grown significantly, and in 2025 China surpassed the United States to become Brazil’s largest source of international applications.
Key Numbers
- Leading International Applicant: China became Brazil’s largest source of international trademark applications in 2025, with Chinese volume (4,184) surpassing US volume (4,137) for the first time.
- Strong Growth: From 3,589 applications in 2024 to 4,184 in 2025 — a 16.6% increase, with the trajectory continuing upward.
- Broad Sectors: Technology, manufacturing, consumer goods, and services.
2025 Milestone
China’s trademark applications in Brazil (4,184 filings in 2025) surpassed those from the United States (4,137) for the first time — a sign of how seriously Chinese companies now treat Brazil as a key market.
China vs. United States: Filing Volume
| Metric | China (CN) | United States (US) | Note |
|---|---|---|---|
| Overall Rank | Largest international applicant source (as of 2025) | Second-largest, long-term leader until 2025 | China overtook the US in annual volume in 2025 |
| 2024 Application Volume | 3,589 applications | 5,385 applications | Chinese applications represent 67% of US volume, and have surpassed the US in certain periods |
| 2025 Application Volume | 4,184 applications | 4,137 applications | China surpasses the US for the first time |
| Competition Example | 147 applications in one week | 147 applications in the same week | Illustrates the neck-and-neck competitive environment, emphasizing the importance of proactive monitoring |
Key point: Competition — including from other Chinese filers — makes pre-filing searches and post-filing monitoring essential.
Where Filing Volume Concentrates
Chinese filings cluster in a handful of classes:
- Class 09 (Scientific/Electric/IT Goods): Electronics, software, and technology products — core areas for Chinese tech companies.
- Class 42 (Scientific/Tech Services): SaaS, cloud computing, IT consulting, and technical research.
- Class 35 (Advertising/Business Management): E-commerce platforms, business consulting, retail services, and digital marketing.
- Class 41 (Education/Entertainment): Online learning, streaming, and educational technology.
- Class 25 (Clothing): Fashion and apparel — a strength area for Chinese manufacturing.
In these crowded classes, a similarity search before filing and monitoring after publication are essential.
How We Work
Simplified Documentation
Power of Attorney by email. No Apostille or legalization required.
Direct Filing
We handle all INPI documentation and follow-up from filing to certificate. One contact, no handoffs.
Weekly Monitoring
We review every INPI gazette publication for conflicts. Included with every filing — because the opposition window doesn’t wait.
English Communication
All correspondence in English. No translation delays, no intermediaries.
Timeline
Expected Timeline
Official Estimate: Approximately 14 months for grant notification
Current Processing Times: Thanks to INPI's new examination system, processing times are dropping significantly. Recent data shows grants at around 84 weeks, and new applications are expected to be processed even faster.
Legacy Backlog: Applications filed under the old system still take longer, though times are also reducing. New filings will be the first to benefit from the faster process.
INPI’s new examination system is reducing timelines significantly. New filings are expected to see the fastest turnaround.
Get in touch
Send us the trademark, the classes, and the applicant name. We’ll check availability and send a quote — usually within 24 hours.