Brazilian Trademark Market Intelligence & Registration Timelines
Brazil remains one of the most active trademark jurisdictions in the world. Using the latest figures from the content factory, this page reflects the current filing landscape for 2025, the 2026 year-to-date trend, and the latest weekly publication data from INPI.
Current market volume
The latest factory data shows that Brazil continued to generate very high trademark activity in 2025 and remains active in 2026.
- 2025 total applications: 455,234
- 2025 Brazilian applicants: 436,803
- 2025 international applicants: 18,431
- 2026 YTD total applications: 209,162
- 2026 YTD Brazilian applicants: 196,249
- 2026 YTD international applicants: 12,913
- Average weekly filings in 2025: 8,754
The overall growth from 2024 to 2025 was +7.6% for total applications, confirming that Brazil remains a high-volume and strategically relevant market for foreign brands.
Latest foreign filing rankings
China has become the leading foreign source of filings in Brazil. The 2025 figures show a clear shift in the international landscape.
| Rank | Country | 2025 Applications | 2024 Applications | Change |
|---|---|---|---|---|
| 1 | China (CN) | 4,883 | 3,390 | +44.0% |
| 2 | United States (US) | 4,670 | 5,180 | -9.8% |
| 3 | United Arab Emirates (AE) | 567 | 159 | +256.6% |
| 4 | Germany (DE) | 557 | 445 | +25.2% |
| 5 | Japan (JP) | 476 | 543 | -12.3% |
| 6 | Argentina (AR) | 458 | 522 | -12.3% |
| 7 | Switzerland (CH) | 436 | 494 | -11.7% |
In the latest 2026 YTD data, China remains ahead of the US with 4,996 filings versus 2,771, reinforcing the importance of a strong filing strategy for Chinese clients and foreign agents alike.
Top classes in 2025
The most active classes remain concentrated in business, education, technology, healthcare, fashion, and services. These are the classes with the highest filing volume in the latest factory dataset.
- Class 35: 102,739 filings — advertising, business, retail and e-commerce
- Class 41: 61,166 filings — education, entertainment and training
- Class 42: 24,694 filings — technology, scientific and software services
- Class 44: 22,049 filings — medical, hygiene and beauty care services
- Class 25: 21,195 filings — clothing, footwear and fashion
Latest weekly publication
The most recent factory snapshot reports INPI magazine 2900 with a total of 10,736 applications, of which 9,977 were filed by Brazilian applicants and 759 by international applicants.
- China: 294
- United States: 167
- Germany: 27
- Argentina: 26
- Mexico: 20
This confirms that weekly monitoring remains essential, especially for foreign counsel managing portfolios in crowded classes and for clients filing in fast-moving sectors.
What this means for filing strategy
With the market continuing to rise, the practical takeaway for clients is clear: prepare early, select classes carefully, and monitor the Brazilian record frequently. The data supports a proactive approach rather than a reactive one.
- Plan early: high-volume classes require more careful clearance work.
- Monitor weekly: publications can surface conflicts quickly.
- Use local support: Brazilian trademark practice is highly procedural and deadline-driven.
Ready to navigate the Brazilian market?
MLK Legal helps international clients and foreign agents manage trademark filings in Brazil with a practical, evidence-based approach. If you need a filing plan, class review, or monitoring strategy, we can assist with the current market conditions in mind.