Trademark Trends in Brazil - 2024

Insights: Trademark applications published in Brazil on 11th of June - Week 23

The total number of applications in Brazil this week is 8,909. Much higher than last week.

The commercial FX rate of the dollar is 5.25 and the Euro is 5.75.

Business Developments

I haven´t seen anything shocking this week. Starbucks changed hands. A low cost home furnishing brand is in liquidation. Boring is good.

Application Dynamics:

From application to granting of a trademark is typically over 70 weeks

Popular Registration Classes:

Brazilian companies:Class 35 (advertising, business management) and Class 41 (education, entertainment).
International companies: Class 35, Class 09, and Class 12.




Insights: Trademark applications published in Brazil on 4th of June - Week 22

The total number of applications in Brazil this week is 6,987. Lower than last week but the trend is a rising number of applications for this year compared to last year.

The commercial FX rate of the dollar is 5.16 and the Euro is 5.69.

Business Developments

In parallel with trademark activities, notable investments, such as DHL's recent commitment of R$1 billion to a Brazilian airline, signal growing opportunities for businesses operating in Brazil and underscore the country's attractiveness for international ventures.




Insights: Trademark applications published in Brazil on 28th of May - Week 21

The total number of applications in Brazil this week is 8,631. Incluiding 47 filed via WIPO. Lower than last week but the trend is a rising number of applications for this year compared to last year. The number filed by Brazilian companies is 8,273.

The commercial FX rate of the dollar is 5.16 and the Euro is 5.60. Recent information released about inflation, unemployment and GDP are all positive and indicate that economy is gradually improving. A reduction in the rates of interest would be helpful. The tourism sector is doing well but this is mostly domestic. Brazil is quite expensive for many international tourists.




Insights: Trademark applications published in Brazil on 21st of May - Week 20

The total number of applications in Brazil this week is 8,645. Incluiding 133 filed via WIPO. Lower than last week but the trend is a rising number of applications for this year compared to last year. The number filed by Brazilian companies is 8,244.

The commercial FX rate of the dollar is 5.10 and the Euro is 5.55. Inflation for April was 0.38%. Unemployment remains at 7.9%. Fiat group have announced further investment in Brazil. It´s surprising how many electric cars and 2-wheel transport are seen on the streets of São Paulo. The cars are mostly BYD, but not exclusively.




Insights: Trademark applications published in Brazil on 14th of May - Week 19

The total number of applications in Brazil this week is 8,631. Incluiding 47 filed via WIPO. Lower than last week but the trend is a rising number of applications for this year compared to last year. The number filed by Brazilian companies is 7,949.

The commercial FX rate of the dollar is 5.16 and the Euro is 5..A slight rise in the expected GDP for the year and interest rates are being reduced gradually. Business is brisk, most sectors are reporting growth. Production in the tax free zone of Manaus has risen significantly over the same period last year. It´s probably a mixed blessing that the production and sale of AirCon units are remarkably high.




Insights: Trademark applications published in Brazil on 7th of May - Week 18

The total number of applications in Brazil this week is 8,994. Incluiding 463 filed via WIPO. Lower than last week but the trend is a rising number of applications for this year compared to last year. The number filed by Brazilian companies is 8,236.

The commercial FX rate of the dollar is 5.07 and the Euro is 5.45, some improvement since last week. Local news is dominated by the tragedy caused by storms in the south of Brazil. Significant loss of life and many still missing. Our thoughts are will the families. The country is showing tremendous support for those impacted by the severe rains. Popular media personality Felipe Neto has raised over a million dollars and organised hundeds of water purifiers to be sent to where needed. Elon Musk has donated 1000 starlinks. Neymar has provided helcopters and other support. NGOs that work with the poor and homeless are providing their expertise, including MST. Link to know more. MST



Insights: Trademark applications published in Brazil on 30th of April - Week 17

The total number of applications in Brazil this week is 10,491. Incluiding 1,107 filed via WIPO. Lower than last week but the trend is a rising number of applications for this year compared to last year.

The commercial FX rate of the dollar is 5.11 and the Euro is 5.48, some improvement since last week. The jobs numbers in Brazil were better than forecast, unemployment rates are now at 7.4%, the lowest in a decade. Brazil is now the 19th most attractive country for investment. Consumer spending is rising, March was 8% more than February while inflation remains lower.



Insights: Trademark applications published in Brazil on 24th of April - Week 16

The total number of applications in Brazil this week is 11158. This is quite a high number compared to previous weeks. Most of course are Brazilian companies (10,491) and just 155 using the Madrid System.


The commercial rate of the dollar is 5.15 and the Euro is 5.50, a very significant improvement since last week, but still some way to go. It´s been an excellent week in Brazil. Billions of dollars in new investment has been agreed by companies in the automotive industry, most notably this week by Honda.
Claro mobile phones from Mexico and Mercado Libre of Argentina have committed to expand in Brazil bringing thousands of new jobs. The average increase in income for those on low salaries rose by 38% in the last year. Industrial production has increased. Tourism alone was worth over a billion dollars so far this year.



IP Report & Economic Highlights - Published on 16th of April - Week 15

Insights: Trademark applications published in Brazil on 16th of April

The total number of applications in Brazil this week is 7929, not including those that filed via WIPO.

The commercial rate of the dollar is 5.26 and the Euro is 5.59, a very significant drop against the dollar but not quite as much as against the Euro. Despite this, it´s been a reasonably good week in Brazil. Expectations are high for interest rates to continue falling, as well as inflation and unemployment figures. New figures suggest that the GDP of Brasil could easily be over 2% this year.



Insights: Trademark applications published in Brazil on the 4th of April 2024

The total number of applications in Brazil this week is 6052, via the Brazilian Trademark Office.


Economic Highlights - Published on 9th of April | Week 14

On this day, the commercial rate of the dollar is 5.02 and the Euro is 5.45, a slightly weaker Real since last week. BYD are building Brazil´s first electric car factory and have sourced lithium from mines in Brazil. The region is underdeveloped and hopefully will benefit from the exploitation of the resource.
Brazil has it´s own payment system called PIX, and in one day, there were in excess of 200 million transactions. The transactions are free and often small amounts


Economic Highlights - Published on 2nd of April | Week 13

For the first time in more than a year, the Central Bank plans to intervene in the currency market with an additional US$ 1 billion swap auction.

Saudi Arabia has begun importing various Brazilian seed species, Saudi Arabia is now the 11th largest market for Brazilian agricultural products, with last year's exports amounting to US$ 2.93 billion.

February saw a 1.71% increase in Brazilian household consumption compared to the same month in 2023. Variations at this time of year tend to be related to Carnaval and other holidays. There´s been a significant number of new supermarkets opening this year, as well as wholesale stores. At the same time, supermarket costs of meats and some other other food products are falling. Presumably because of the weather, vegetables have increased in price. We´ll have to wait a while to see the consequences of this on exports of soya.

Insights: Trademark applications published in Brazil on the 2nd of April

The total number of applications in Brazil this week is 9232, including those that filed via the Brazilian Trademark Office and via WIPO.

The number of applications this week is an increase of 19% over last week


Week 12 - Economic Highlights - Published on 26th of March

On this day, the commercial rate of the dollar is $4.98 and the Euro is €5.39, not much movement. This week is marked by the presence of President Macron and the feint possibility that there might be an an agreement between the EU and Mercosul. International investors are apparently withdrawing capital from Brazil. Whether this is anticipating reducing interest rates or taxation, remains to be seen. There are massive plans to revitalise the center of São Paulo, perhaps creating a new business district.

Insights: Trademark applications published in Brazil on the 26th of March

In this week's publications, the total number of applications in Brazil this week is 7542, including those that filed via the Brazilian Trademark Office and via WIPO.

The number of applications this week is consistent with previous months.


Week 11 - Economic Highlights - Published on 19th of March

On this day, the commercial rate of the dollar is $5.02 and the Euro is €5.43. There was a blip on Tuesday, but by the end of the day, the fx was tending back to it´s previous value. There has been mostly good news in the economy. January saw a significant number of people joining the work force, over 180,000. Over the year, the growth in new jobs was 1.5 million. There is already a very conservative prediction that the GDB will rise by 2.2% this year. Sales of domestic appliances increased by over 15%, I contributed to this.

Insights: Trademark applications published in Brazil on the 19th of March

The total number of applications in Brazil this week is 7526, including those that filed via the Brazilian Trademark Office and via registered WIPO.


Week 10 Overview: Insights from Brazil for Global Trademark Enthusiasts

Published on 12th of March

Economic Highlights:

Trademark Insights:

Week 9 - Published on 5th of March

Economic Growth: Brazil's PIB grew by 2.9%, indicating a healthy economic trajectory. Notably, Brazil ascended to the 9th largest economy globally, fueled by both agricultural exports and domestic economic activities.

Trademark Applications: This week saw 7,913 applications, reflecting continued interest and activity in securing trademarks in Brazil.

Read more...


Week 8 - Published on 28th of February

Trademark Applications Surge in Brazil: A Sign of Robust Market Health

This week, there were over 10,000 trademark applications, with 450 international applications filed directly in Brazil and 320 via the Madrid System.


Week 7 - Published on 21st of February

Carnaval is over and Brazil is back to school, with 855 applications in class 41.

This week, there was a total of 6,038 trademark applications, underscoring the vibrant market dynamics and the ongoing interest in intellectual property protection.


Week 6 - Published on 15th of February

Carnival's Economic Impact and Trademark Applications

In the aftermath of the spectacular Carnival festivities in Rio and São Paulo, which contribute billions to the Brazilian economy, the total trademark applications stood at 5,921. Retailers and service sectors report substantial growth, reflecting the event's broad economic benefits. ... more about carnaval


Week 5 - Published on 6th of February

Trademark Applications Peak as Economy Gets Carnival Boost

With a total of 8,950 trademark applications, Brazil's economic indicators show promising signs. Despite a modest inflation rate of 4.51%, the Carnival season is expected to significantly boost domestic sales of food and alcohol as tourists enjoy Carnaval. The U.S. leads in international applications, followed closely by China, showcasing Brazil's global appeal for trademark protection.


Week 4 - Published on 30th of January

Trademark Applications and Economic Optimism in Brazil

This week saw a total of 5,367 trademark applications, reflecting continued confidence in Brazil's business environment. Interest rates have been reduced to 11.25% from 13.25% a year ago, and unemployment is at its lowest in over a decade at 7.8%, presenting Brazil as an attractive landscape for business expansion. Consequently, there's been an uptick in enquiries for trademark registrations and company formations.

The United States continues to lead with the highest number of applications, totaling 67 this month. China follows with 52 applications. The EU and Britain also show strong representation, with Britain submitting 15 applications and Germany 5.

While most oppositions tend to target domestic trademarks, of the 1,788 oppositions filed, only 48 were against international applications, highlighting the competitive yet open nature of Brazil's market for foreign businesses.

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